Saturday, July 24, 2010

Business Web Design Goals and Typography

95% of Web Design is Typography

Typography plays a very important role in design. Whether it is a logo design or a website design, typography not only assures usability it could also assure the desired response. In terms of web design typography is sometimes considered to have a certain limitations. Such as installing fonts, cross-platform compatibility and display devices issues.

In general we are talking about the fonts used in a business website design. What kind of fonts a business website should use? Since we believe in the usability and the simplicity of design, I would recommend that a general set of guidelines should be followed:

1. Font Size

Make sure that your business website design uses a font size that is neither too small nor too large. The problem with using small font size is that some of your users may have visibility issues and they would find small fonts difficult to read. On the other hand using large fonts increases the scroll length of a page, and also increases the page size.

2. Font Color

The basic principle of usability is to use font color that is easy to view on the background color you are using. It is highly recommended that you use light background colors and dark font colors so that reading is easier. Also it makes your web design look simple and not too complicated to scare users away.

3. Font Family

It is true that most web users would have Microsoft Windows installed on their PCs. However a large number of people also use Mac and Linux based operating systems. Choosing a font set in your stylesheet is the main part of the overall design process of a website. You need to make sure that your website is ready to be viewed on platforms. Using generic font families as the last priority in your stylesheet guarantees that your website does not look the impact and visual appearance of the design when viewed on different operating systems.


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